Rarely is anyone judged for who they really are. As anyone who has ever attended a party or social gathering will already know, new friends and acquaintances will invariably want to know ‘what you do’ for a living. It’s unsurprising really. Perhaps it is just human nature for us to compartmentalise our personalities and responsibilities in this way.
Graduates lose their progressive status within a year of leaving university. Thereafter some of the greatest young minds on this planet will be defined by their occupation – waitress, drug dealer and freelance blogger; or as they are more commonly known in the Eurozone – unemployed.
Our preoccupation with status has been further amplified by the sheer number of people who have a handle or profile promoting their job and lifestyle. Such a culture inevitably leads to people branding their identities and heightening status anxiety to extraordinary levels.
Alas in the words of the late Virginia Woolf ‘the eyes of others our prisons; their thoughts our cages’. The lowly shelf-stacker at Tesco, who has read the works of Joyce, Mishima and Ezra Pound, is certainly not going to feel any better by spending too much time on LinkedIn.
Although there is a light blogging alternative to the online brand phenomenon, where nobody knows your name or what you do. Tumblr is an offbeat social media service with a pop-culture twist. Irreverent by nature and heavily meme based, the Tumblr generation post endless streams of fashion, photography and literacy quotes in splendid anonymity.
With no comments or trolls, there is something highly refreshing about Tumblr’s eccentricity and complete disregard for how we all have to make a living. Nobody cares what you do, it’s all about what you feel and know to be true.
Predominately US-based and with over 120 million users every month, Tumblr has given rise to some of the most entertaining and offbeat blogs around today. From the sexual intellectualism of Book Porn, soppy boredom of Dogs on Trains and the late great Kim Jong-Il looking at things, Tumblr is a wonderful place to waste time. A digital scrapbook for the creative moths of this world, there is something refreshing how people can express themselves so vividly online in such a weird and odd fashion.
However, success comes at a price and while the light blogging service remains the domain of hyper-intelligent college kids. Old media organisations such as The Guardian and New Yorker now want a piece of the digital action. With traditional newspapers spreading their ‘content’ online, there is a danger Tumblr will succumb to the wishes of large media groups wanting to promote their corporate image. Indeed it has probably happened already such is the power of big business.
But while people remain weird and strange there will always be a place for the marginalised and ignored on Tumblr. It remains somewhere pure and anonymous and relatively untainted by the status obsession culture found on other networks.
And while the pressure to be someone will never cease and every fresh handshake and sideways air kiss will inevitably be followed by an enquiry into your occupation. There is now a small place where outside thoughts no longer have to be our cages, and where labyrinth minds can express themselves freely on laptops in unkempt bedrooms and solitary library chambers.