A Portrait of the Artist as a Kohl-Eyed Entrepreneur

Molly Crabapple

Molly Crabapple has never struggled to get the internet’s attention. Born in New York, the visual artist has a saucy flair for the cruel and gorgeous, embracing a decadent world of burlesque, nudity and subversive politics. From decorating some of the world’s most glamorous nightclubs to founding a burlesque cabaret workshop, Dr. Sketchy’s Anti-Art School, Crabapple’s art empire strikes against the bohemian maxim ‘I am an artist, therefore I despise wealth’.

On the contrary Crabapple is a roaring American success story. By mastering the internet she controls her own financial destiny and this alone will upset some purists, as artists have traditionally rejected materialism. Making money from art goes against the ruinous fantasies of bohemians who live for the moment.

Poverty has traditionally defined an artist’s career, a garret lifestyle cliché of half-grooved eccentrics and drunken poets who believe art can only flourish where material comforts are absent. With the advent of crowdsourcing in the 21st century starving artists can now queue in Waitrose for lunch, if they are successful of course.

Her latest project the Shell Game received $64, 799 from 701 backers on Kickstarter, which will fund nine massive paintings about the collapse of the banking system. It may even pay the rent, grocery bill and six bottles of absinthe too. Why should an artist have to starve for their craft?

Everyone should welcome that an artist can now make a real living out of their creative gifts without starving or working for an insurance company. Uncompromising men and women are easy to admire but artists who subvert from within live to tell the tale.

“As any strawberry picker can tell you, hard work and nothing else is a fast road to nowhere.”

– Molly Crabapple

Through sheer force of personality and brilliant marketing, Crabapple has skillfully cultivated a subversive underground image. Arrestingly beautiful she could easily pop out of a traditional Western European fairytale and with her phosphorescent eyes and gothic baby doll aesthetic, the New Yorker looks like a painting. Luminous cheekbones bereft of intellect or character will only capture your attention for so long though.

And while no one should doubt her unseen hours of dedication, Crabapple’s anti-establishment credentials are very suave; the kohl-eyed darling of Occupy Wall Street trended after her arrest by the NYPD in September 2011. You don’t need to be a social media node to realise that #freemollycrabapple will do wonders for your marketing potential.

Eaeyoepotynia

While it may have been romantic for artists to suffer in the inter-war era, the crowd sourcing phenomenon of the twenty-first century provides a new model. Why should the wealthy have the sole reserve over the arts? Anyone who purports not to care about money either has too much or doesn’t need it. Crabapple in this respect is a modern inspiration and should be applauded for her glamour inspired riches. Romantics may starve in dismay but aspiration and the arts no longer have to be mutually exclusive.

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