Daniel Agnew

Look on my works, ye Mighty, and despair!

Italian Hustle

2

Let's adore and endure each other

This is a story about an Italian hustler in Shoreditch. He broke all the rules, lied to everyone and never took any responsibilities for his actions. He cost me a considerable amount of time and money and I should hate him but for some reason I empathise with his desire for success. He tried, tried and tried again. And he doesn’t stop trying.

Likewise I never stopped chasing him in court for my unpaid wages. I kept on trying and trying despite having no chance of success. Everyone told me it was a waste of time. As enforcing a court order against this Shoreditch playboy would be like throwing spilt milk at a beggar.

Accepting work from Leonardo (not his real name) was a huge mistake. But when you are unemployed and looking for jobs; you try things, silly things, especially if you want to avoid working in an office. Freelancing is an extremely hard thing to do. It’s far easier to take a salary from a big company and bank the savings. Doing your own thing offers freedom and creativity but many people fail working on their own and some more spectacularly than others.

By joining CAN U in June 2013 I unwittingly signed a freelance contract with a startup company on the verge of collapse. Despite obsessively talking about #collaboration and #collaborating on their website their business model was opaque at best. Having a creative army of designers, writers and artists on your books is impressive but it won’t make you any money.

That’s the problem with many East London startup companies. During the first year you have a shiny new website, glamour launch party, coke-addled staff and a low-interest business loan to pay for it all. The second year the bills come through…and this proved to be Leonardo’s downfall.

An infinitely hopeful man with zero understanding of business, Leonardo believed he was predestined to become the greatest entrepreneur in the world. On running up 10k worth of debts in unpaid wages and countless feuds, Leonardo sadly proved to be just another social media consultant in a playground full of young CEO’s.

On being hired under false pretenses, I found myself overseeing their content strategy, writing blogs and updating their ‘What’s On’ microsite. Despite having nothing in common with Leonardo, I initially found him a positive and enjoyable person to work with.

Leonardo’s biggest problem was that he loved the idea of being a CEO but didn’t have the foresight or discipline to be one. For example he became convinced that writing in caps was a good idea. “FROM TODAY I WANT ALL COMMUNICATIONS IN CAPS”, I was surreally told one morning. I responded to his email straight away and explained that from a writing perspective, caps are considered loud and aggressive and it would upset future clients.

“THIS IS PART OF OUR NEW COMMUNICATION STRATEGY AND IS NON -NEGOTIABLE. CAPS ARE POSITIVE AND GREAT FOR BUSINESS”.

Only they are not great for business – they are annoying and irritate nearly everyone.  It soon became clear that Leonardo loved taking calls and updating his Facebook status but did precious little else.

CAN U failed to pay me for my 90+ hours work or any of their staff. Unable to remunerate his freelancers, Leonardo claimed he couldn’t pay anyone until CAN U received ten grand from an Italian restaurant in Hammersmith.

His negotiating tactics for settling this debt involved going over to West London and throwing chairs at the owner. Later he is alleged to have paid some heavies £250 (on the advice of a bogus debt collector) to bash the restaurant owner’s legs. Let’s just assume his methods were unsuccessful.

Abandoning all of his debts in July 2013 he tried to relaunch CAN U as a phoenix company trading under a slightly different name. His former colleagues were bitterly angry but couldn’t find a way to challenge him. Undeterred by his ridiculous emails, I pursued my wages in the small claims court and won a default judgement against CAN U.

It was a moral victory, but a pyrrhic one. CAN U have no funds left available and I will never be compensated for my efforts. No regrets from me – someone had to try and take him down. CAN U are still officially trading but only because I have a court order to keep them superficially alive.

On pursuing his entrepreneurial ambitions through social media, Leonardo appears no closer to making it big. Although I hope one day his fearlessness is rewarded. Reading his bizarre updates on Twitter #alwaysbehonest #nevergiveup I find myself almost wanting him to succeed.

As for all the lies expressed by Leonardo since I joined CAN U, I don’t think he’s a bad person. On the surface he’s a friendly and entertaining character. He keeps on demanding the impossible and makes glorious mistakes. Playing it safe is certainly not his style. He makes me laugh even though I should want to kill him.

Leonardo keeps on trying and has never compromised unlike this blogger. I guess for that reason alone, I am a grand down but can’t find it within myself to dislike him.

About these ads

2 thoughts on “Italian Hustle

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 74 other followers

%d bloggers like this: